MARCOM is committed to a total “Media Management” program that utilizes the industry’s most sophisticated media tools.
 
Single or multiple markets; print, electronic or outdoor, MARCOM has the media research to provide its clients with the most effective and best overall value for its clients’ media needs.
 

Internal Resources:
Arbitron: radio ratings Quantitative
Nielsen: television and cable ratings Quantitative
Media Audit Quantitative and Qualitative
Scarborough Quantitative and Qualitative
SRDS: print, consumer, & business publications Quantitative and Qualitative
Media Market Guide: media costs National, Regional, and Local
Gale Directories: media index National, Regional, and Local

 

External Resources:
ABC: print Quantitative and Qualitative
Beldon: print Quantitative and Qualitative
Simmons Quantitative and Qualitative
Market Opinion Research Quantitative and Qualitative
CMR Competitive Spending